India's recent delivery of BrahMos supersonic cruise missiles to the Philippines didn't just mark a major defense export; it included a gesture steeped in tradition.
Indian officials offered sweets to their Filipino counterparts, a custom known as "Mithaa" or "Prasadam" that signifies goodwill and the hope for a successful partnership.
The $375 million BrahMos missile deal cements India's rising role as a defense exporter and bolsters strategic ties with the Philippines. However, the offering of sweets adds a cultural dimension to the transaction.
In India, sweets symbolize auspiciousness, a welcome gesture, and a desire for positive outcomes.
This tradition transcends business deals and is deeply ingrained in Indian culture. It highlights the human element within collaborations, demonstrating respect and signifying the intent to build strong, lasting relationships. While customs may vary globally, the idea of a sweet exchange to mark positive occasions remains universal.
Specific sweets offered often depend on the region and event in India. In this instance, the gesture emphasizes India's commitment to a robust partnership with the Philippines, extending beyond the immediate defense transaction.
